a B2B specialist Public Relations and Marketing Communications Agency
Who we are
Brandfundi exists to provide expert PR services to companies in the B2B space, helping to build, repair and/or protect brand reputations with integrity and professionalism. Michelle Cavé started the business in 2015, following a PR and marketing career that began in 1999. Agency experience spans across various sectors with specialist experience in corporate communication, issue and crisis management, content creation and corporate social responsibility.
A proud member of NSBC
Mission statement
Brandfundi is driven to shape and manage brand reputations through strategically creative tactics that serve to educate audiences, raise awareness, leverage brand strengths and opportunities, and align experiences with the brand promise. Through integration across the communication channels, and by holding the brand accountable, Brandfundi aims to grow and sustain the brand’s equity amongst its internal and external stakeholders.
Mission statement
Brandfundi is driven to shape and manage brand reputations through strategically creative tactics that serve to educate audiences, raise awareness, leverage brand strengths and opportunities, and align experiences with the brand promise. Through integration across the communication channels, and by holding the brand accountable, Brandfundi aims to grow and sustain the brand’s equity amongst its internal and external stakeholders.
Mission statement
Brandfundi is driven to shape and manage brand reputations through strategically creative tactics that serve to educate audiences, raise awareness, leverage brand strengths and opportunities, and align experiences with the brand promise. Through integration across the communication channels, and by holding the brand accountable, Brandfundi aims to grow and sustain the brand’s equity amongst its internal and external stakeholders.
What we do
We build and manage brand reputations by crafting and managing perceptions amongst internal and external audiences. Our services include;
Strategy development and implementation:
Reputation Management
Using PR techniques to build, reaffirm or shift perceptions about a brand through consistent messaging, behaviour and share of voice.
Issue & Crisis Management
Identifying potential issues, and preparing a framework of responses through holding statements, FAQs and media training for key spokespeople to navigate each possible situation with considered approach.
Corporate Communication
Leveraging strategies and tactics to engage with internal and external audiences about the company’s business strategy and objectives.
Corporate Social Responsibility
Strategically supporting, sourcing and/or aligning the corporate social responsibility initiatives to the overall business or brand strategy.
Other services:
Writing:
Press Releases | Thought Leadership Articles | Blogs | Websites | Newsletters | Speeches | Brochure Copy | Case Studies | Company Profiles | Biographies etc
Training:
Practical PR Boot Camp Coaching (media relations, communication skills, research, content management and content planning) | Media Training | Social Media Masterclass
Content Creation:
Social Media | Design | Infographics | Podcasts & Vodcasts | Webinars | Advertorials | Internal Communication | Collateral Development/Marketing Communications
Event Management:
Roadshows | Launches | Conferences & Exhibitions
Brands that have trusted us
Career experience
Y&R SA • TBWA\Hunt\Lascaris • Standard Bank • SA Fashion Week • Vodacom • Team Barloworld • John Deere • Aqua Online • Wunderman • Nampak • N3TC • Adcock Ingram • Synectics • SABC (Corporate) • Sony • ITEC • Kemtek • Kelly • Sub Urban Films • Brother SA • Ericsson • International Hotel School • Taxifone • Tiger Wheel & Tyre • Pouyoukous Foods • Times Media Publishing • Nando’s • Cellfind & iFind • Clover Mama Afrika • Imperial Fleet Services • Coca-Cola Light • Switch Design • Corenza Para-C (Adcock) • Russian Bear • Lipton Ice Tea • Safety Lab