BOUTIQUE PR CONSULTANCY
A STRATEGICALLY, CREATIVE COMMUNICATIONS PARTNER
Brandfundi is a boutique and nimble PR and marketing agency. Founder, Michelle Cavé started the business in 2015 and has successfully built up a sustainable entity that has grown mostly through referrals from startups to multinationals.
This agency was founded on a PR and marketing career that began in 1999, when robust, traditional and fundamental PR principles were inculcated. Michelle has worked in-house and in a consultancy environment, and in some instances, established PR departments from scratch.
She has undertaken multiple B2B and B2C briefs across various industries and categories. Career experience spans across sectors including FMCG, Fashion, Health & Beauty, Media & Marketing, Manufacturing, Retail, ICT, Banking, Corporate Social Investment, Sport Sponsorship and Fintech (Cryptocurrency/ICOs).
Through constant training and exposure to the latest industry and communication trends, Brandfundi is able to keep up with modern day strategies, tactics and tools. When necessary, Brandfundi collaborates with a network of preferred partners/suppliers to scale up or offer specialised expertise, specifically in digital marketing.
Clients who partner with Brandfundi can be assured that all activities will be aligned to the overall communication and business objectives. And ongoing strategic counsel will be provided to advise client on how to approach situations that will best serve the brand and its key stakeholders.
Brandfundi believes that working with clients who are able to commit time to build and nurture a partnership, will achieve the best results. This includes collaboration, trust, respect and accessibility.
The agency observes the Barcelona Principles 2.0 with regards to PR measurement.
CORE AGENCY VALUES, BELIEFS AND BEHAVIOURS
- Competitive Achiever
- Aim to make a positive difference – drawn to purposeful work
Using PR techniques to build, reaffirm or shift perceptions about a brand through consistent messages, behaviours and presence.
Leveraging strategies and tactics to engage with internal and external stakeholders regarding the corporation’s business strategy and objectives.
Developing consumer focused campaigns intended to launch, reposition or rejuvenate products or services.
Creating and managing online content, conversations, community, and placement of products or services.
Establishing, nurturing and leveraging a strong network of media relationships across all platforms and client sectors/categories to ultimately support the respective clients’ publicity ambitions.
Strategically supporting, sourcing and/or aligning the corporate social responsibility, or cause marketing initiative/s to the overall business or brand strategy.
Conceptualising, project managing as well as content generation and amplification around specific client budgets and objectives.
Issue and Crisis Communication
Identifying potential issues, and preparing a framework of responses through holding statements, FAQs and media training for key spokespeople to navigate each possible situation with considered approach.
Y&R SA • TBWA\\Hunt\\Lascaris • Standard Bank • SA Fashion Week • Vodacom • Team Barloworld • John Deere • Aqua Online • Wunderman • Nampak • N3TC • Adcock Ingram • Synectics • SABC (Corporate) • Sony • ITEC • Kemtek • Kelly • Sub Urban Films • Brother SA • Ericsson • International Hotel School • Taxifone • Tiger Wheel & Tyre • Pouyoukous Foods • Times Media Publishing • Nando’s • Cellfind & iFind • Clover Mama Afrika • Imperial Fleet Services • Coca-Cola Light • Switch Design • Corenza Para-C (Adcock) • Russian Bear • Lipton Ice Tea • Safety Lab