BOUTIQUE PR CONSULTANCY

A STRATEGICALLY, CREATIVE COMMUNICATIONS PARTNER

About Us

Brandfundi is a boutique and nimble PR and marketing agency. Founder, Michelle Cavé started the business in 2015 and has successfully built up a sustainable entity that has grown mostly through referrals from startups to multinationals.

This agency was founded on a PR and marketing career that began in 1999, when robust, traditional and fundamental PR principles were inculcated. Michelle has worked in-house and in a consultancy environment, and in some instances, established PR departments from scratch.

She has undertaken multiple B2B and B2C briefs across various industries and categories. Career experience spans across sectors including FMCG, Fashion, Health & Beauty, Media & Marketing, Manufacturing, Retail, ICT, Banking, Corporate Social Investment, Sport Sponsorship and Fintech (Cryptocurrency/ICOs).

Through constant training and exposure to the latest industry and communication trends, Brandfundi is able to keep up with modern day strategies, tactics and tools. When necessary, Brandfundi collaborates with a network of preferred partners/suppliers to scale up or offer specialised expertise, specifically in digital marketing.

Clients who partner with Brandfundi can be assured that all activities will be aligned to the overall communication and business objectives. And ongoing strategic counsel will be provided to advise client on how to approach situations that will best serve the brand and its key stakeholders.

Brandfundi believes that working with clients who are able to commit time to build and nurture a partnership, will achieve the best results. This includes collaboration, trust, respect and accessibility.

The agency observes the Barcelona Principles 2.0 with regards to PR measurement.

CORE AGENCY VALUES, BELIEFS AND BEHAVIOURS

  • Ethical
  • Honesty
  • Respect
  • Partnership
  • Competitive Achiever
  • Professional
  • Aim to make a positive difference – drawn to purposeful work

CAPABILITIES

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Reputation Management

Using PR techniques to build, reaffirm or shift perceptions about a brand through consistent messages, behaviours and presence.

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Corporate Communication

Leveraging strategies and tactics to engage with internal and external stakeholders regarding the corporation’s business strategy and objectives.

Brand PR

Developing consumer focused campaigns intended to launch, reposition or rejuvenate products or services.

Digital Marketing

Creating and managing online content, conversations, community, and placement of products or services.

Media Relations

Establishing, nurturing and leveraging a strong network of media relationships across all platforms and client sectors/categories to ultimately support the respective clients’ publicity ambitions.

Cause Marketing/CSR

Strategically supporting, sourcing and/or aligning the corporate social responsibility, or cause marketing initiative/s to the overall business or brand strategy.

Event Management

Conceptualising, project managing as well as content generation and amplification around specific client budgets and objectives.

Issue and Crisis Communication

Identifying potential issues, and preparing a framework of responses through holding statements, FAQs and media training for key spokespeople to navigate each possible situation with considered approach.

CLIENT EXPERIENCE

CAREER EXPERIENCE

Y&R SA   •   TBWA\\Hunt\\Lascaris   •   Standard Bank   •   SA Fashion Week   •   Vodacom   •   Team Barloworld   •   John Deere   •   Aqua Online   •   Wunderman   •   Nampak   •   N3TC   •   Adcock Ingram   •   Synectics   •   SABC (Corporate)   •   Sony   •   ITEC   •   Kemtek   •   Kelly   •   Sub Urban Films   •   Brother SA   •   Ericsson   •   International Hotel School   •   Taxifone   •   Tiger Wheel & Tyre   •   Pouyoukous Foods   •   Times Media Publishing   •   Nando’s   •   Cellfind & iFind   •   Clover Mama Afrika   •   Imperial Fleet Services   •   Coca-Cola Light   •   Switch Design   •   Corenza Para-C (Adcock)   •   Russian Bear   •   Lipton Ice Tea   •   Safety Lab 

Testimonials

Michelle partnered with our agency to manage our PR for around two years. Our working relationship only ended as a result of an acquisition that created duplicate services. Working with Michelle was easy. She pays excellent attention to detail and always delivers on time. Furthermore, her experience and strong media relationships in our industry were a valuable asset to our team and helped us raise our profile significantly over the period.

Mathew Weiss Managing Director of Superunion

I approached Michelle at Brandfundi as she came highly recommended. She was contracted to create a burst of awareness for my agency, and help to position it as the one of the country’s largest, black creative agency’s. And she did not disappoint. Michelle achieved quality editorial results quickly within the three month campaign, and was reliable, professional and great to work with. She has vast knowledge of this industry’s media and her exposure to opportunities is impressive. I would personally recommend Brandfundi based on her results-driven approach and likeable character.

Monalisa Sibongile Zwambila CEO, Riverbed

I have known and worked with Michelle Cavé for a number of years. Most recently I chose her as a business partner for The Observatory International in RSA. Why? Because I have always been impressed by her dedication, professionalism and knowledge of her specialism. We have not been disappointed. And neither will you!

John Little Regional Managing Partner, Middle East & Africa, The Observatory International

Her relationships with journalists are deep and strong. She is proactive and persuasive. She not only has the relationships and experience, but also strong instincts that make her manage communications thoughtfully and sensitively. She knows how to make the best of good news and how to contain unfavourable stories.

New York based Aviva Ebstein Kroninger Chief Communications Officer, Y&R Advertising and VML

Michelle joined us at a very challenging time for our PR Division. She impressed us with her quick grasp of the issues at hand and also how rapidly she took the helm to steady the ship. Her ability to instill confidence in clients and staff alike, was a great benefit to us. Michelle is an excellent communicator and has a very well developed sense of responsibility. She was an absolute pleasure to work with and I found her to be honest, straightforward, and the ultimate professional. I’d love to work with her again.

Nick Olivier Chairman, Black Khaki Group

Michelle is one of those people I would love to work with more. She’s strategic, professional and she gets an amazing amount done.

Sarah Britten Strategy Director, Labstore SA

Let's Start a Conversation

+27 (0)82 821 9050
+27 (0)11 465 6752
michelle@brandfundi.co.za