a B2B specialist Public Relations and Marketing Communications Agency

Named Best Boutique Marketing and PR Agency in Johannesburg for the 2019 African Excellence Business Awards.

Who we are

Brandfundi exists to provide expert PR services to companies in the B2B space, helping to build, repair and/or protect brand reputations with integrity and professionalism. Michelle Cavé started the business in 2015, following a PR and marketing career that began in 1999. Agency experience spans across various sectors with specialist experience in corporate communication, issue and crisis management, content creation and corporate social responsibility.

A proud member of NSBC

Mission statement

Brandfundi is driven to shape and manage brand reputations through strategically creative tactics that serve to educate audiences, raise awareness, leverage brand strengths and opportunities, and align experiences with the brand promise. Through integration across the communication channels, and by holding the brand accountable, Brandfundi aims to grow and sustain the brand’s equity amongst its internal and external stakeholders.

Mission statement

Brandfundi is driven to shape and manage brand reputations through strategically creative tactics that serve to educate audiences, raise awareness, leverage brand strengths and opportunities, and align experiences with the brand promise. Through integration across the communication channels, and by holding the brand accountable, Brandfundi aims to grow and sustain the brand’s equity amongst its internal and external stakeholders.

Mission statement

Brandfundi is driven to shape and manage brand reputations through strategically creative tactics that serve to educate audiences, raise awareness, leverage brand strengths and opportunities, and align experiences with the brand promise. Through integration across the communication channels, and by holding the brand accountable, Brandfundi aims to grow and sustain the brand’s equity amongst its internal and external stakeholders.

What we do

We build and manage brand reputations by crafting and managing perceptions amongst internal and external audiences. Our services include;

Strategy development and implementation:

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Reputation Management

Using PR techniques to build, reaffirm or shift perceptions about a brand through consistent messaging, behaviour and share of voice.

Issue & Crisis Management

Identifying potential issues, and preparing a framework of responses through holding statements, FAQs and media training for key spokespeople to navigate each possible situation with considered approach.

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Corporate Communication

Leveraging strategies and tactics to engage with internal and external audiences about the company’s business strategy and objectives.

Corporate Social Responsibility

Strategically supporting, sourcing and/or aligning the corporate social responsibility initiatives to the overall business or brand strategy.

Other services:

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Writing:

Press Releases | Thought Leadership Articles | Blogs | Websites | Newsletters | Speeches | Brochure Copy | Case Studies | Company Profiles | Biographies etc

Training:

Practical PR Boot Camp Coaching (media relations, communication skills, research, content management and content planning) | Media Training | Social Media Masterclass

Content Creation:

Social Media | Design | Infographics | Podcasts & Vodcasts | Webinars | Advertorials | Internal Communication | Collateral Development/Marketing Communications

Event Management:

Roadshows | Launches | Conferences & Exhibitions

Brands that have trusted us

Career experience

Y&R SA   •   TBWA\Hunt\Lascaris   •   Standard Bank   •   SA Fashion Week   •   Vodacom   •   Team Barloworld   •   John Deere   •   Aqua Online   •   Wunderman   •   Nampak   •   N3TC   •   Adcock Ingram   •   Synectics   •   SABC (Corporate)   •   Sony   •   ITEC   •   Kemtek   •   Kelly   •   Sub Urban Films   •   Brother SA   •   Ericsson   •   International Hotel School   •   Taxifone   •   Tiger Wheel & Tyre   •   Pouyoukous Foods   •   Times Media Publishing   •   Nando’s   •   Cellfind & iFind   •   Clover Mama Afrika   •   Imperial Fleet Services   •   Coca-Cola Light   •   Switch Design   •   Corenza Para-C (Adcock)   •   Russian Bear   •   Lipton Ice Tea   •   Safety Lab 

Testimonials

Michelle Cave is a sure thing. She optimises integrity, professionalism and intelligence. She always has the Client’s business and brand’s best interest at heart which might challenge the Client itself but will always prove to serve them in the long run. Michelle has an amazing sense of the horizon or North Star for a Client and steers their business methodically towards it. What I also love is the way she brings the humanness to the fore in presenting a business or brand to its desired market. And when hardship befalls a company there is not better confidant to have at your side guiding you to calmer waters. Steward, custodian, pathfinder are labels that come to mind when I think of Michelle. You will always find her influence going beyond why you hired her in the first place. She is a sure thing…

Fraser Lamb 
Executive Chairman, McCann Worldgroup, Africa

Michelle’s Brandfundi isn’t just another PR agency.
When we launched a technically complex product into the SA market, Michelle spent hours by our side learning about the technical details of our product and devised ways for us to talk about our own technology in simple, understandable terms. Brandfundi understands tech.
If you’re a tech company that needs help getting your brand out and understood, Brandfundi is one of the best in the business!

Llew Morkel
Founder, CEO at Fraxeum Foundation

Michelle partnered with our agency to manage our PR for around two years. Our working relationship only ended as a result of an acquisition that created duplicate services. Working with Michelle was easy. She pays excellent attention to detail and always delivers on time. Furthermore, her experience and strong media relationships in our industry were a valuable asset to our team and helped us raise our profile significantly over the period.

Mathew Weiss 
Managing Director of Superunion

I approached Michelle at Brandfundi as she came highly recommended. She was contracted to create a burst of awareness for my agency, and help to position it as the one of the country’s largest, black creative agency’s. And she did not disappoint. Michelle achieved quality editorial results quickly within the three month campaign, and was reliable, professional and great to work with. She has vast knowledge of this industry’s media and her exposure to opportunities is impressive. I would personally recommend Brandfundi based on her results-driven approach and likeable character.

Monalisa Sibongile Zwambila 
CEO, Riverbed

I have known and worked with Michelle Cavé for a number of years. Most recently I chose her as a business partner for The Observatory International in RSA. Why? Because I have always been impressed by her dedication, professionalism and knowledge of her specialism. We have not been disappointed. And neither will you!

John Little 
Regional Managing Partner, Middle East & Africa, The Observatory International

Her relationships with journalists are deep and strong. She is proactive and persuasive. She not only has the relationships and experience, but also strong instincts that make her manage communications thoughtfully and sensitively. She knows how to make the best of good news and how to contain unfavourable stories.

New York based Aviva Ebstein Kroninger 
Chief Communications Officer, Y&R Advertising and VML

Michelle joined us at a very challenging time for our PR Division. She impressed us with her quick grasp of the issues at hand and also how rapidly she took the helm to steady the ship. Her ability to instill confidence in clients and staff alike, was a great benefit to us. Michelle is an excellent communicator and has a very well developed sense of responsibility. She was an absolute pleasure to work with and I found her to be honest, straightforward, and the ultimate professional. I’d love to work with her again.

Nick Olivier 
Chairman, Black Khaki Group

Michelle is one of those people I would love to work with more. She’s strategic, professional and she gets an amazing amount done.

Sarah Britten 
Strategy Director, Labstore SA

Brandfundi has been a major part of our company’s Sub Saharan Africa communication strategy since April 2016.

Besides normal day to day communication, we have had some significant events impact our business, from industry resin shortages to industry strikes. Brandfundi has
developed the communication together with our key stake holders, and seen to the
successful implementation thereof.

Working with Brandfundi is always professional, and a pleasure.

Sharin Sweet
Head of Sales Sub Saharan Africa, ALPLA Trading SA (Pty) Ltd T/A ALPLA South Africa

Let’s start a conversation

+27 82 821 9050
michelle@brandfundi.co.za